Retail shopping is by far the most popular way for consumers to purchase goods and services, whether it’s by going to the store or shopping

Picture a Starbucks, an Apple Store, Tiffany’s jewelry store, IKEA, or a McDonald’s. Chances are it’s easy to conjure an image of these stores, their

When the retail industry prepares to sell their next product, they may not need to hire a major ad agency to build a campaign. They

Historically, personalization in retail was simply deemed as an optional marketing bonus. However, thanks to moguls like Amazon, today’s customers have grown to expect personalization.